— About SIMPLEVATE
STARTED WITH A SIMPLE PROBLEM
After years inside traditional agencies, I watched video get overcomplicated and overpriced. Clients were passed through games of telephone with project managers, paying inflated rates for bloated crews, unnecessary gear rentals, and hidden fees that led to underdelivered final cuts.
So I built SIMPLEVATE to fix it.
You don’t need a Hollywood crew to make a high-quality video that works. We stripped away the middle-men and agency bloat to focus on what actually drives results: strategic storytelling first, camera second.
— Meet The Owner
You work directly with me from strategy to final cut. No account managers, middlemen, or hand-offs. Just direct access, backed by a lean team.
Dane Covey
Owner
With over 15 years of experience as a film and video professional, Dane is focused on crafting authentic stories that inspire action and drive business growth. He's the strategist and creative mind behind SIMPLEVATE's lean, high-performing video model.
Happily married for 5 years, Dane’s a proud dad of two kids and an orange cat named Churro. When he's not mapping out video strategies for clients, you'll find him running, at the gym, wrestling with his son, or deep in a debate on why Barry Lyndon is Stanley Kubrick's most underrated film.
Fun Facts
Hard Rock Cafe t-shirt collector (from around the world). Absolutely hates mushrooms. Red/green colorblind (a fun twist for a video guy).
— What We Stand On
The 5 C’s of SIMPLEVATE
Five core values shape how we work, who we partner with, and how we execute every project.
Character
Do the right thing, even when no one is watching. We operate with radical transparency, honesty, and complete accountability from start to finish.
Creativity
Resourceful problem-solving beats big agency budgets every time. We find smart, compelling ways to tell your story and make your brand stand out.
Continuous Learning
Video tactics, platforms, and technology constantly evolve and so do we. We stay sharp so your content stays ahead of the curve.
Collaboration
We operate as an extension of your team. Fast, low-friction workflows designed to respect your time, eliminate middleman games, and leverage your expertise.
Client-Focused
Your business outcomes drive every creative choice we make. If a video won't move the needle on your revenue or brand goals, we won't tell you to build it.
Ready to see if we're a good fit?
The easiest starting point is a quick, zero-pressure conversation. Schedule a call directly on our calendar or fill out our short form. We’ll learn about your goals, review what you're working with, and give you an honest breakdown of how we'd approach it, even if the answer is "you don't actually need video right now."